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Web Sites are Like Children
...they are special when they are your own! more...
A Business Case for Creativity in the New Economy
A recap of Mike's recent seminar for AIGA
The Brand Gap
Book Review by Mike Wagner
Branding and selling must live in peace. They seldom do - and that’s not good for anyone.
One reason there is confusion regarding brand/sales harmony is... Continued
Wal*Mart Does Not “Own Your Brand”!
This is the tale of two retailers. One is fighting mad. The other is daringly insane. One “owns his brand”. The other does not... Continued
Some People Just Don't Get It...
Friends around the country often share their stories of brand successes and failures. Here's one...
Everyone Needs A "Steve"
Two recent speaking events have me thinking... more |
